Cycling is about more than exercise. It’s a lifestyle choice that lifts your mood and gets you out of the house and out of your stressful little world, even for a few minutes. At least that’s what this film from cycling charity PeopleForBikes is trying to tell us.
The advert’s director Evan Fry told Ad Week that although it sounds corny and pretentious “ever since I was a little kid, cycling in one form or another has been my therapy, my church, my athletic pursuit, my trusted friend and my main vehicle for growth.”
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