Your brand is what sets you apart from your competition in the minds of customers. Brand recognition is vital in securing business; a buyer can’t purchase your product if he can’t remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognizable.

If you haven’t put much thought into building your brand yet, here are a few tips that can help you in focusing your marketing strategy:

1. Choose a name that’s relevant and meaningful. Don’t let yourself get too caught up trying to think of something cool or catchy for a brand name; focus instead on a name that’s easy to remember and gives some idea of what kind of service you offer. You don’t want a customer to pass you by because he doesn’t know that your company offers the service he needs.

2. Develop a…

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