You must have notice those ubiquitous little icons on many web pages exhorting you to ‘like’, ‘share’ or ‘Tweet’. These aren’t just put there for vanity or because of some need for validation – they’re actually valuable tools for selling.

Search engines consider these social media signals as a good indicator of how web site users value a page. In fact, they now take more notice of this than of standard SEO techniques. Simply by including the right social icons on the right pages of your website can work wonders for generating traffic.

Let’s say that a customer is searching for a particularly unique and stylish shirt. If he or she finds it on your web site, they may enthusiastically want to show it off to others. This is where those little buttons provide a quick and convenient way for the customer to bring it to the attention of friends…

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