I have been preaching about the power of content marketing for several years now. People buy brands they know and understand. Marketing today is more about educating than selling. Indochino has educated me how to dress and, as a result, turned me into a client. But creating original content takes time and, a certain amount of skill. You need to enjoy writing, understand the basics of SEO so that your pieces can be found on-line and have the time to craft 300-500 words most days. This is a tall order when you also have clients to serve and are measured by the number of hours you bill. Fortunately, there is an alternative.
Scoop.it is a free (there are enhanced versions available for a nominal fee), on-line, social media curation tool enabling you to find relevant content from a variety of on-line sources – Twitter, Google, Blogs, websites. You setup a subject (ie Tax Planning), identify keywords for the search (ie Canadian tax, tax planning, tax laws …), select content sources (ie Twitter, Google) and then begin curating. Each day, the application returns a list of items matching the keywords and enables you to quickly and easily share the content on LinkedIn, Twitter or other social media platform.
This is what they say about themselves:
“We built Scoop.it to help the marketers, the consultants, and the entrepreneurs increase their visibility online. Scoop.it enables professionals to share important ideas with the right audiences giving them an opportunity to create and maintain a meaningful Web presence, a crucial component to the success of their business and career.
Scoop.it launched to the public in November 2011 and is headquartered in San Francisco, Calif., with offices in Toulouse, France. Scoop.it has received Series A funding from Partech International, Orkos, Elaia and IXO.”
Scoop.it has several practical applications.
- It can be used to curate material for sharing with your social media network as I have described above.
- Also, if you do enjoy writing, it can be used to research subjects of interest and find material to draw upon.
- And, it can be used to research what others are saying on-line about your service, product or organization. Good or bad, you want to know so that you can adjust your messaging.
Sign up. It’s free. Begin curating. Find novel content without spending hours doing it.
And, watch this overview before starting …