10 Reasons You Need Content Marketing

Content marketing is the art of converting thought leadership and subject matter into materials that can be published, promoted and shared.  Did you know that over 90% of prospects find custom content useful, that over 70% of people prefer getting information about an organization from articles rather than advertisements and, that over 60% of people are more likely to purchase from a company that delivers custom, relevant content to them? (Source: Custom Content Council)

Here are 10 reasons why you need content marketing.

  1. It is an excellent lead generation strategy.
  2. It generates leads at 61% less cost than traditional methods.
  3. It is available 24 hours a day, 7 days a week, 365 days of the year.
  4. It establishes you as a thought leader.
  5. It builds client loyalty and retention.
  6. It is focused on your niche market.
  7. It improves search engine rankings.
  8. It positions you as a trusted advisor.
  9. It supports different messaging at different stages of the buying cycle.
  10. It helps you build your brand.

LinkedIn is the perfect vehicle to deliver content.  Add a blog to your Profile, share articles from your website and discuss relevant material with your user groups.


2 thoughts on “10 Reasons You Need Content Marketing

  1. Pingback: Is content marketing new? | LinkedIn Plus

  2. Pingback: Scoop.it | PedalWorks

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