If you are not a LinkedIn member now, you will be shortly. It is inevitable. You will be inextricably drawn into its ever-expanding vortex by your colleagues and competitors. If you are sceptical, like I once was, you will change.
“How can I be so certain?” you ask. There is simply no good reason not to. The benefits to you personally in terms of managing your career and professional brand are enourmous, particularly if you are a business professional – accountant, lawyer, business owner or consultant.
Numbers facinate me. They illuminate trends. LinkedIn usage and profits are trending upward at a dramatic pace. Mark May from Barclays Capital says LinkedIn is on track to gross $895 million and net $70 million, up 71% and 100%, respectively, from 2011. You can keep abreast of this growth by regularly following their “About” page.
Here is an excerpt:
- As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.
- Sixty-one percent of LinkedIn members are located outside of the United States, as of March 31, 2012.
- LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.
- Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
- The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner.
- LinkedIn is currently available in seventeen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
- As of March 31, 2012, LinkedIn has 2,447 full-time employees located around the world. LinkedIn started off 2012 with about 2,100 full-time employees worldwide, up from around 1,000 at the beginning of 2011 and about 500 at the beginning of 2010.
Are you still sceptical? Is it a flash in the pan? Can you think of a good reason not to use LinkedIn? Let me know if you can.