Summary – tell a compelling story

What are the first questions your LinkedIn viewers ask?

Who are you?  And, why should they connect with you?

The Summary section of your Profile provides 2,000 characters for you to tell a compelling story about yourself that describes what you do best and how you can help your propsective clients.  This is not a place to talk about your firm.  It is about you; the skills you have, your professional interests and objectives you may have.  Write this in the first person.  Make it personal.  Show that you understand your clients needs and that you care.  And, end with a call to action.  Describe who you want to connect with and why it would be beneficial to connect with you.

Advertisements

One thought on “Summary – tell a compelling story

  1. Pingback: 6 ways to improve your LinkedIN Profile | I am LinkedIN

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s