Who are you? And, why should they connect with you?
The Summary section of your Profile provides 2,000 characters for you to tell a compelling story about yourself that describes what you do best and how you can help your propsective clients. This is not a place to talk about your firm. It is about you; the skills you have, your professional interests and objectives you may have. Write this in the first person. Make it personal. Show that you understand your clients needs and that you care. And, end with a call to action. Describe who you want to connect with and why it would be beneficial to connect with you.