Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.
When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.
68 percent of respondents said they’re planning to increase their SEO efforts. Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.
These results confirm the importance of optimizing your LinkedIN Profile for search and reaching out to prospects via LinkedIN’s invitations and eMail.